MRKT: Collect the World to Connect the World
Visual Design Direction, Community Engagement, Branding
WHAT I DID: Redesigned MRKT’s digital presence and social media templates.
WHAT WAS ACHIEVED: Established a cohesive brand identity and increased engagement across digital platforms.
METHODS I USED: Visual Strategy, Graphic Design, Content Creation, Brand Development, Curation.
MRKT is an art-selling platform with an ethical approach, exclusively representing artists from Global Majority backgrounds. It offers a seamless experience for new art buyers to discover and collect curated printed works from emerging talent around the world.
I led a visual refresh of the brand’s digital presence, along with the co-founder, Ravitsa Mehra. This included redesigning fresh social media templates and layouts to establish a more cohesive and engaging identity across platforms.
I currently manage MRKT’s Instagram account from content planning, curation to post creation — ensuring consistency in tone and style. I also developed and curated gift guides and a comprehensive brand deck detailing updated brand guidelines. The rebrand has been met with positive engagement and enthusiastic feedback from the community.
More about MRKT here.
MRKT x Vidushi Arya © 2025