D’symmetry – Luxury Accent Furniture
WHAT I DID: Co-led the creative direction and branding, developing the visual identity, logo system, brand palette and packaging design.
WHAT WAS ACHIEVED: Created a distinctive and versatile brand language that reflects the brand’s contemporary aesthetic and values.
METHODS I USED: Visual research, brand strategy, moodboarding, logo and typography development and packaging mockups.
D’symmetry is an upcoming India-based luxury furniture brand making artistic, high-end accent pieces more accessible through mid-point pricing. As the 909collective duo, we co-developed a full visual identity system that reflects the brand’s commitment to modern sophistication and timeless design.
My contributions included:
→ Logo design and brandmark
→ Packaging concepts and applications
→ Comprehensive brand toolkit — colour palettes, type system, stationery design
→ A detailed brand guide to ensure visual consistency across touch-points